Join the next cohort of the PLG Certificate Program. Application closes Feb 2.


The Product-Led Growth Certificate™ Program is designed to give you everything you need to launch a Free Trial or Freemium model that converts. The next product-led training cohort starts on March 1st, enroll before February 25th to secure your seat.
Deadline Jan. 4 2022
Apply Now
Wyatt Tucker
"A 5-10% increase in our activation rate resulted in a huge amount of ARR growth."
Wyatt Tucker
Growth Operations
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Circle Pattern 1
Out With The Old - In With The New


Old Way

Visits Website
Sign up for a demo request
Has a qualification meeting with an SDR
Gets sent a contract
Has a demo
Gets passed to an Account Executive
Negotiate back and forth
Get onboarded with a customer success rep
Then use the product

New Way

Visits website
Signs up for free product
Experiences the value of the product
Upgrades to a paid plan without talking to anyone

How The Program Works.

Each week during the product-led growth training you will cycle through 4 learning modes. It’s like a game... except when you win, your business makes more $$$

Deep Dive Training.

Not Fluffly Content

At the beginning of every week, you work through one to two hours of self-paced training material covering actionable frameworks and proven systems for software companies that are proven to work.
Week 1

Product-Led Strategy

Gain clarity on why your business is going to be product-led
Define the company culture that will enable a product-led transformation
Get alignment on the customer journey and the metrics that matter
Week 2

Product-Led Model

Identify if a freemium, free trial, or hybrid model will perform best for your business
Learn what symptoms indicate that you’ve chosen the wrong product-led model
Decide which model fits your strategy best
Week 3

Product-Led Onboarding

Identify the common bottlenecks in the customer journey.
Help new users experience the value of your product in the shortest amount of time.
Boost your user activation rate, and eliminate "busy work" in your current onboarding process.
Week 4

Product-Led Monetization

Recognize the importance of value metrics to your product-led monetization strategy.
Evaluate the pricing models of top product-led companies.
Identify the best pricing metrics to anchor your revenue model to using the Pricing Metrics Decision Framework.

Wes Bush

Founder & CEO
Wes Bush is the founder and CEO of ProductLed. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. Wes is passionate about working with teams around the globe to turn their product into a powerful growth engine. Wes lives in Toronto, Canada.

Live (Action Packed) Workshops.

Not Put You To Sleep Lectures

Hop into live, interactive Zoom workshops and Q&As every Thursday at noon ET with world-class product-led experts from top companies like Drift, Vidyard, and Productboard. During each session, we’ll apply the core product-led growth concepts you’ve learned to real-life scenarios. Your host? ProductLed founder and bestselling author Wes Bush.

Connect With High-Caliber Peers.

Not Product-Led Wannabes

Transforming your business into a product-led powerhouse is more fun when you’re doing it alongside your peers. Throughout the week, you’ll have optional opportunities to hang out in breakout rooms, organize private meetups, or just chat inside your cohort’s private Slack group. Your cohort will include other smart, focused founders and growth leaders, like…
Shariel Nariman
Program Manager
sproutsocial logo
Robbie Allan
Product Manager
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Melanie Crissey
Product Marketing
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Patrick Campbell
Founder & CEO
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Real World Weekly Projects.

Not Boring-Ass Homework

At the end of the week, you’ll have a chance to apply what you’ve learned to your company. Using focused worksheets and other resources, you’ll spend at least two hours a week on active learning. Through these projects, you’ll make actual meaningful progress every week.

Unlock Your Product's Full Potential.

Our alumni consistently unlock these benefits of Product-Led Growth. You can too.
Scale Faster Than The Competition
Wider Top of Funnel
Lower Customer Acquisition Costs
Faster Sales Cycles
Predictable Growth
Better User Experience

Become Product-Led Growth Certified

The next cohort starts March 1st.
Apply Now

Real World Results.

Wyatt Tucker
Growth Operations
A 5-10% increase in our activation rate resulted in a huge amount of ARR growth.
Chris Jackson
Chief Product Officer
Thomas International
My team gained confidence and clarity on our company's product-led strategy.
Etienne Luneau
Head Business Operations
I got the tools and skills to drive product led growth within my organization.
Vladimir Kovalskiy
CEO and Co-Founder
With the ProductLed course, we’ve achieved an increase of 1% of additional MoM growth.
Kristi Gibson
Product Manager
We've dramatically improved our activation rate with the ProductLed courses.
Heather Hansson
Head of Product
The ProductLed courses gave my team a fresh perspective to grow our business.

Calculate Pricing


Cost Per Team Member: $1,999

Enroll Now

Calculate Team Pricing

3 Team Members


Discount Savings: -$600

Apply Now
Book a call with us to find the best option for you and your team


In a word: nope. Whether you’re just getting started in SaaS or you have 3+ years of experience in software, marketing, growth, product, customer success, or user design under your belt, this training program will give you the knowledge and skills to become a product-led growth expert.

You’ll learn not just WHAT to think about product-led growth, but HOW to think about it — and you’ll learn how to confidently implement these strategies in your company or for private clients. The program teaches you the exact same principles, methodology, and practical techniques that helped power meteoric growth at companies including Slack, Dropbox, Zoom, and Canva.
The Product-Led Growth Certification Program is built for software founders looking to make the switch from sales-led to product-led. It’s also designed for those working in marketing, product, growth, UX/UI design, customer experience, and CRO roles.

If you want to understand the theory and practice the hands-on skills you’ll need to confidently build and grow a product-led software business, this is the program for you. Along with exploring and understanding the actual nuts and bolts of PLG, you’ll learn how to get buy-in from others in your organization, and ease the shift into a product-led business.
Great question. The Product-Led Growth Certificate program is built for B2B SaaS founders, product owners, and growth leads who understand the importance of selling without relying on a sales team.

If you’re open to exploring new models and want to become an advocate for product-led growth at your organization, this program is right for you. If you’re unwilling to consider launching a free or freemium version of your product (one of the linchpins of PLG), then maybe stick around and read our blog for a bit before applying. :)
Here’s a non-exhaustive list of challenges that past and current PLG students have arrived with (and overcome):
  • Getting data-based support for changing your SaaS growth approach (including how to pitch PLG to your sales team without causing a panic)
  • Integrating product-led growth and sales-led growth to create a hybrid model
  • Turning more free trial users into paid customers via better onboarding, in-product experiences, and follow-up
  • Struggling to identify and prioritize opportunities for growth
  • And a whole lot more
TL;DR: the book teaches you the theory. The program pushes you to take action.

The Product-Led Growth book covers many elements of what goes into building a product-led business. This certification program turns theory into practice. Still not sure if it's right for you? We recommend starting with the book or the free, 57-minute Product-Led Growth Fundamentals Course.
$1,999 per person (see team pricing below). It’s an investment in the future of your business — not just your revenue, but the way your team operates, and your ultimate growth goals.
Our team pricing for teams of three or more is $1,799 per seat. This discount is automatically applied when you get accepted and purchase three or more seats for the program.
The best way to contact us is by email. Send your question (with “PLG Certification Program” in the subject line) to and we will reply to you ASAP.
We are so confident in the power of our product-led growth training program that we offer a 30-day money-back guarantee. If you are not satisfied with the training, simply request your refund within 30 days - as long as you have not yet completed the certification exam - and we will issue a full refund.

Master Product-Led Growth.

Apply Now
The next cohort starts March 1st.

Paul Sullivan

Managing Director, Digital Bias

This course has woken me up. Now, I feel confident that I can go implement a product-led strategy in my business.